AI Services Disclaimer

Last Updated: June 2026

Introduction

Ross & Sons Digital provides Artificial Intelligence (AI), automation, machine learning, chatbot, content generation, and related technology solutions to assist businesses in improving efficiency, productivity, and decision-making.

By using our AI-related services, you acknowledge and agree to the terms outlined in this disclaimer.

No Guarantee of Accuracy

Whilst we strive to implement reliable and effective AI solutions, AI-generated content, recommendations, responses, reports, and analyses may contain inaccuracies, omissions, outdated information, or unintended outputs.

Clients should independently review and verify all AI-generated content before relying upon, publishing, distributing, or implementing it.

Human Oversight Required

AI systems are designed to assist and support business operations and should not replace professional judgement, human review, or expert advice.

Ross & Sons Digital recommends that all AI-generated outputs are reviewed by an appropriately qualified individual before being used in business-critical decisions.

Business Decisions

Any decisions made based on AI-generated information remain the sole responsibility of the client.

Ross & Sons Digital shall not be liable for any losses, damages, costs, or business impacts arising from decisions made using AI-generated outputs, recommendations, forecasts, or automated processes.

Third-Party AI Platforms

Some AI services may utilise third-party technologies, platforms, APIs, or software providers.

Ross & Sons Digital is not responsible for:

  • Service interruptions or outages

  • Changes to third-party functionality

  • Pricing changes imposed by third-party providers

  • Errors originating from third-party AI systems

  • Data processing practices of third-party platforms

Clients may also be subject to the terms and conditions of those third-party providers.

AI Content Generation

Where AI is used to generate content, including but not limited to text, images, code, marketing materials, reports, or customer communications:

  • The client is responsible for reviewing all content before publication or use.

  • Ross & Sons Digital does not guarantee originality, accuracy, completeness, or suitability for a particular purpose.

  • Clients remain responsible for ensuring compliance with copyright, intellectual property, advertising, and regulatory requirements.

Data Privacy and Security

Ross & Sons Digital takes reasonable measures to protect data used within AI-powered solutions. However, clients should avoid submitting highly sensitive, confidential, or regulated information into AI systems unless appropriate safeguards and agreements are in place.

Clients are responsible for ensuring that their use of AI services complies with applicable data protection laws, including UK GDPR and the Data Protection Act 2018.

Availability of AI Services

AI technologies are constantly evolving. Ross & Sons Digital reserves the right to modify, replace, suspend, or discontinue AI-related services where necessary due to technological, commercial, legal, or operational reasons.

Limitation of Liability

To the fullest extent permitted by law, Ross & Sons Digital shall not be liable for any direct, indirect, incidental, consequential, or financial losses arising from:

  • AI-generated content or recommendations

  • Automated decisions or actions

  • Errors, inaccuracies, or omissions in AI outputs

  • Service interruptions or failures

  • Reliance on AI-generated information

The client accepts full responsibility for the review, validation, and implementation of any AI-generated output.

Acceptance

By engaging Ross & Sons Digital for AI-related services, you acknowledge that AI technologies have inherent limitations and agree to use such services at your own discretion and risk.

For any questions regarding our AI services, please contact Ross & Sons Digital using the contact details provided on our website.